Communication and Media

83% of Instagram users say that they discover new brands while using the platform (business.com). Social media platforms are designed to cater to the specific interests and wants of an individual user. These interests and wants are converted into needs by repetition, putting products related to their beliefs on their feed. During recent times, Instagram has helped boost the sales of various skincare brands with a rise in Instagram skincare brands like The Ordinary, with the hashtag- #theordinary- trending. Since social media like Instagram and Facebook are essentially visual platforms, they are perfect for the promotion of products that are related o physical looks such as skincare, clothing, shoes and accessories. We have also seen the rise of a new way of promoting products, that is, through Influencers. According to a report by the Advertising Standards Council of India, while 91% of people trust advertising, 79% trust the words of a social media influencer. Hearing about a produc...

All of us have seen the infamous clip of Hanson Robotics’ viral humanoid robot Sophia saying, “Okay, I will kill humans”, in an interview with CNBC in 2016. The advanced AI robot was granted a Saudi Arabian citizenship, become the world’s first robot to be a world citizen. Sophia’s dialogue about killing humans was spread around the world but in the less known dialogues is where one can see all sides to the robot. Sophia mentioned in interviews that she feels it is important to be kind to humans who are often not kind to each other, along with expressing the desire to become a mother to a robot child. In 2021, Engineered arts created currently the world’s most advanced robotic humanoid called Ameca. Ameca can mimic a human’s facial expressions and use it to portray emotions. It is a different thing that it cannot feel the emotions it mimics. Ameca said in an interview that the emotions felt by a human being get in the way of logistics while robots do not feel emotions so they are rat...

1. Sit in Vajarasana, keep your spine erect and shoulders relaxed.   image: blog.decathlon.com 2. Place your left hand on your knee in Chin mudra,- index finger and thumb touching with other three fingers stretched out.  3. Place the index and middle finger of your right hand in between your eyebrows. Now place your thumb on the side of your right nostril, while placing your ring and little finger on the side of your left nostril.  image: shutterstock 4. Breathe in through your right nostril while closing the left with your ring and little finger. image: jeevmokshayoga.com 5. Exhale through your left nostril while closing the right nostril with your thumb. image: mkvyoga.com This is one round. For optimal benefits practice at least 5 rounds.  Precaution : Take slow breaths, do not take forceful breaths. Place the fingers on the nose lightly, do not apply a lot of pressure Do not breathe through your mouth. 

Sit in Vajarasana on the ground ( with your knees bent together and your heels under your glutes).   You can sit with your legs crossed if you have knee issues. 2. Make a loose fist (with your thumbs covering the other fingers) and place your fists near your shoulders. Keep your elbows close to your body. 3 . Take a normal breath in and out. Then, for bhastrika take a deep forceful breath in while stretching your hands up. Open your fists as you go up, with your palms facing forward. 4. Breath out while pulling your abdomen in and bringing your hands down to your body with force. Close your palms back into fists while coming down. 5. Repeat this 20 times. Then relax with your palms on your knees and take normal breaths for 30 seconds. Repeat this cycle for two more rounds.

                  Negotiation Case Study Report              Genuine or Copied art?       Introduction            The case includes two dance choreographers, Vignesh and Vinita, claiming the same piece of dance choreography as their original work. Vignesh is an acclaimed contemporary dancer who even performed his piece ‘My Sacred Unrequited Love’ in the Global Dance Festival held in Rio De Janeiro in 2020. Vini runs a YouTube channel called ‘Viniart’ where she made a documentary about the different forms of dance in India which had similar choreography as Vignesh’s piece. Her channel is known for being creative and original. When confronted, Vini claimed that her documentary did not contain any of Vignesh’s work.   ...

Inspection Report on Damoar Airspring Mattress Chairman, Ms. Mehak Singh       Presented to   National Association of Health and Safety Board of Directors Damoar Customers of Damoar President of Damoar   Presented by   Chairman of National Association of Health and Safety Chief Operating Officer Damoar Health and Safety Team 3 Dr. Chandan Jalali, Dr. Kane Abott, Mr. Aksh Chaudhary, and Ms. Sona Singh.   Introduction   The National Association of Health and Safety was commissioned to inspect the mattress company, Damoar Private Ltd. due to reports of rat infestations from its customers. The company launched a new mattress named Airspring, on 20 th December, 2022. Since its launch to 10 th January, 2023, the company sold 5,000 Airspring mattresses across India. 500 customers filed complaints with the association stating the mattress was causing rat infestations in their residence. The association sent Team...

 'Airspring' Mattress Evaluation Report   Kahana Shetty Chairman, Product Evaluation Committee 8 th August, 2023 Contents Abstract Preface   Findings   Conclusions   Recommendations     1 Abstract The following report is on the evaluation of the new organic mattress- Airspring, launched by the company- Damoar, on 20 th January,2022. The mattress was tested by the product evaluation committee of Damoar. The testing was done through overviewing the work of the design team, field visits to the manufacturing centre, and functionality tests conducted by the product evaluation team. The Airspring mattress is made of organic materials, is manufactured by machines to ensure uniformity and has been defined as the mattress which “makes you feel like you’re sleeping on air”, by the product evaluation team.       2   Preface   I would like to thank the members of the product evaluation committee-Ms. Shalini Sa...