Negotiation: Case Study
Negotiation |
Case Study Report |
Genuine or Copied art? |
Introduction
The
case includes two dance choreographers, Vignesh and Vinita, claiming the same
piece of dance choreography as their original work. Vignesh is an acclaimed contemporary
dancer who even performed his piece ‘My Sacred Unrequited Love’ in the Global
Dance Festival held in Rio De Janeiro in 2020. Vini runs a YouTube channel
called ‘Viniart’ where she made a documentary about the different forms of
dance in India which had similar choreography as Vignesh’s piece. Her channel
is known for being creative and original. When confronted, Vini claimed that
her documentary did not contain any of Vignesh’s work.
Analysis
In this
case, there can be two explanations- either Vinita copied Vignesh’s work or
Vinita filmed original choreography which happened to be similar to Vignesh’s. Both
these explanations depend on the fact that whether Vinita saw Vignesh’s
performance, something which we cannot claim from the information provided in
the case study. If we assume that Vinita copied Vignesh’s performance, we would
need written proof that Vignesh choreographed it originally to enable the
Copyright Act of 1957.
“Dance moves are considered choreographic works
under Copyright Act of 1957 and the only way in which dance steps can
be protected is by reducing them in writing by using dance notation” (Verma,
2022).
When Vignesh discovered Vini’s documentary, he
approached her on Instagram, blaming her of copying his work. This could have
also been a key issue which lead to the failure of a negotiation taking place
between them. Vignesh let himself be carried away by his emotions resulting in
Vini blocking him on Instagram.
If the second explanation is applied, Vini might
not have seen Vignesh’s performance and her choreography being similar to his
might have just been a coincidence. We could ask the dates on which Vignesh
performed the piece for the first time and Vini uploaded her documentary and
give rights to the person who displayed their work first, but this information
has not been provided in the case study.
Recommendations
Vignesh could have contacted
her through a phone call or even suggested to meet her in person, instead of
attacking Vini with accusations. He should have tried talking to her politely
and tried to find the root of the problem through discussions. After Vini
blocked him, instead of sending his lawyer to sue Vini, he could have asked the
lawyer to arrange a meeting with her first, to try to listen to her side of the
issue. His rushed actions angered Vini and made her refuse all offers made by
Vignesh’s lawyer.
Preferred Alternative
If who
performed first cannot be determined to induce a copyright claim, both Vignesh
and Vini should give up rights on the choreography. Vignesh should no longer
perform the choreography and Vini should take it down from her channel. If
neither of them copied the other’s performance, it would mean they have similar
choreography styles and they could both collaborate to choreograph a new piece
while giving up rights to ‘My Sacred Unrequited Love’. This new piece could be
beneficial for both as with Vignesh’s popularity in the dance community and Vini’s
7 million online followers, it would be viewed by a larger number of people
than any of their solo choreographies.
Conclusion
There is
no way other than a discussion with both parties, to determine whose
choreography is original. Both Vignesh and Vini should have a meeting to
discuss the issue in order to prevent it from going to court because it is not
clear if the Copyright Act applies to Vignesh or if Vini’s work is original. A
lawsuit could harm both of them.
References
Verma, B. 2022. Intellectual Property Rights and Dance Moves: An Indian Perspective.
Sinha, H. 2021. Copyright in Choreography.
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