Market Analysis: Data Analysis Case Study
Market Analysis: Data Analysis Case Study Yogitva app Ms. Aisha has been a yoga teacher for the past 7 years. She started her career by taking yoga classes in her neighbourhood gym, but now she has her own yoga show airing on Star Fitness where she teaches yoga to celebrities. Ms. Aisha has become a household name in fitness and mindfulness. At the peak of her career, a year ago Ms. Aisha launched her own app, Yogitva, for yoga. She wanted people to have access to learning yoga from her anytime, anywhere. She approached a team of computer software engineers who succeeded in fulfilling her wish. Ms. Aisha had an offline yoga event (which was also aired live on TV) as an opening ceremony for the app. The event had various celebrities access the app on mobile phones and practice yoga together in a huge lawn in Mumbai. The event was met with a great response and Yogitva became the talk of the town. The first month after launch Yogitva had over 1 million downloads. The sec...
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