Negotiation Skills Case Study
Case Study: On2Cook The idea to make a cooking device that would shorten the time required to cook something and consume less energy while doing it came to the Sanandan Sudhir in 2013. The first iteration of the product came with the magnetron on top of the stove, realised that the heat from the stove going directly to the magnetron made the product unstable. The current product is the third iteration of the original idea. It was launched in 2021. It has an induction stove that cooks the food from the bottom and a microwave that cooks it from the top. The company also launched an accompanying AI-based app that contains recipes created by some of the best chefs in the world. The recipes are accompanied by flame settings and temperature settings to be used on the device for the same. It also allows consumers to share their own recipes, order ingredients, and time management. Since opening shop, the On2Cook team hasn’...
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