Impression Management Case Study

 Impression Management Case Study 

Daye Chocolates 

Mr Khaz used to work as the operations manager for Ganon, a renowned chocolate company  in India. After working at Ganon for five years, Mr. Khaz started a chocolate brand of his  own called ‘Daye Chocolates’ in the year 2020. The company specialized in chocolates that had dates in them but they also sold chocolates with almonds and cashews in them. Daye  chocolate’s selling point was that they were healthy as they were dark chocolates with 90%  cocoa. They were organic, low in sugar, and free of artificial flavours and preservatives. The  chocolates were sweetened with the help of Stevia, making them a healthy option for people  who were trying to reduce their sugar intake. The chocolate came in four flavours for each  dry fruit, which were hazelnut, matcha, coffee, and coconut.  

Since Mr Khaz started the business during the lockdown of Covid-19, he made the chocolate  from the basement of his home. He had acquired some equipment through the connections he  had made when he was working for Ganon. He had hired a team and made a website for his  brand. He had promoted the brand by distributing pamphlets, advertising on social media, and  going door to door around his neighbourhood himself, to promote the chocolates. The  pamphlets and advertisements contained a photo of the hazelnut-flavored chocolate with an  emphasis on it being healthy because it’s dark. He was able to make some sales, in the  beginning, to keep the company afloat but then the sales started dropping. He could not  understand why this was happening, so he asked for a review of the chocolates from previous  customers. All of them said that the chocolate tasted good but none of them bought it again due to having similar tasting chocolates available in the market for a cheaper price. Mr. Khaz  had tried to reduce the cost of the product but could not match other competitors who made  dark chocolate because he used organic ingredients and stevia which was costlier than sugar.  His chocolate had no preservatives, so its shelf life was also less compared to others. Other  dark chocolate companies made chocolate with lots of sugar and preservatives causing it to  have side effects such as weight gain, hyperactivity, and tooth decay. Mr. Khaz could not get  any investors either and eventually was forced to shut shop.  

Q1. Why was Daye chocolates unable to become successful? 

Ans- Daye chocolates was not able to make a better impression on the consumers than the  other chocolate companies, which is why it failed.  

Q2. What did Mr. Khaz do wrong? 

Ans- Mr. Khaz did not promote the product using the right points. His chocolates were  costlier as they were organic, without preservatives, and made with Stevia. He should have  used these points in advertisements to convince the users why his chocolate was healthier.  

Q3. Why were other companies successful when Mr. Khaz was not? 

Ans- Other companies managed to influence the perception of the consumers by saying that  their product was dark chocolate but still tasty and leaving out the part where they used a lot  of sugar to make it that tasty. They also kept the side effects from the users. 

Q4. What other suggestions would you have given to Mr. Khaz? 

Ans- I would have suggested Mr. Khaz to hire more employees instead of working all by  himself because more heads mean more ideas which was what Mr. Khaz needed. 

Comments

Post a Comment

Popular posts from this blog

How to do Bhastrika Pranayama

Image
Sit in Vajarasana on the ground ( with your knees bent together and your heels under your glutes).   You can sit with your legs crossed if you have knee issues. 2. Make a loose fist (with your thumbs covering the other fingers) and place your fists near your shoulders. Keep your elbows close to your body. 3 . Take a normal breath in and out. Then, for bhastrika take a deep forceful breath in while stretching your hands up. Open your fists as you go up, with your palms facing forward. 4. Breath out while pulling your abdomen in and bringing your hands down to your body with force. Close your palms back into fists while coming down. 5. Repeat this 20 times. Then relax with your palms on your knees and take normal breaths for 30 seconds. Repeat this cycle for two more rounds.
Read more

Types of Interviews: Reprimand Interview

 Reprimand interviews, although uncomfortable and often viewed negatively, can serve as valuable opportunities for the personal growth and professional development of the employee. These interviews provide a structured platform for individuals to reflect upon their actions, along with addressing their concerns, and taking steps towards rectifying their mistakes. Reprimand interviews are typically conducted when an individual's actions or behaviours have deviated from expected standards or violated organizational policies. The main purpose of such an interview is to attempt to understand the causes which lead to the employee’s poor performance. As opposed to what most people think, the purpose is not to humiliate or shame the person involved but rather to provide feedback, clarify expectations, and identify areas for improvement. From the point of view of an employee, it may be difficult to maintain composure during such interviews but they are imperative for the develop of the work...
Read more

Types of Interviews: Media Interview

 Media interviews play a vital role in shaping public perception, promoting brand awareness, and establishing credibility. The purpose of a media interview is to provide information to a member of the media, who will then through the means of a news outlet, present it to the masses. A media interview is a great chance to establish a good impression on the audience and to try to gain their attention and trust. Media interviews are powerful opportunities to showcase your expertise and reach a wider audience. It is generally a discussion involving questions from a reporter answered by the interviewee. Whether you're representing a company, organization, or yourself, being well-prepared and confident can make a significant difference in the outcome of the interview. In this article, we will explore key strategies that will help you excel in media interviews and effectively convey your message to the audience. By employing these strategies, you can navigate interviews with confidence, d...
Read more